About Alix Lasers ®
We develop innovative laser technology that helps you simplify your daily work and inspire your customers with impressive results.
Our absolute standard: Your success
When Alix Lasers® was founded, we had a clear goal: to simplify your daily work and promote the success of your studio through innovative laser technology. From the beginning, the focus was on how we can best support you.
Today, with offices around the world, we are proud to be a reliable partner for cosmetic and medical professionals. Our mission remains unchanged: to provide you with technologies that make your work more efficient and deliver impressive results to your customers – for your success and satisfied customers.
From vision to the world's leading manufacturer of AI beauty lasers
Founding
2010
Since our founding, we have been guided by the principle that “success deserves quality.” Our goal is to provide beauty salons and medical-aesthetic facilities with high-quality technologies and innovative devices that enable them to achieve outstanding treatment results.
From the very beginning, our focus has been on selling top-of-the-line laser and aesthetic systems, as well as other professional technologies. Through close collaboration with our customers, we have been able to gain a deep understanding of their needs and continuously improve our products and services.
To this day, this collaborative approach enables us to make a lasting contribution to the continued development of the cosmetics and aesthetics industry and to offer our customers modern, reliable, and forward-looking solutions.
1st Exhibition in Zurich
2011
In 2011, we held our first exhibition and began production of a new 3-wavelength laser. These steps were milestones for our company, as they enabled us to introduce our product line to a wider audience and directly showcase the benefits of our innovative technology. With the new three-wavelength laser , we underscored our commitment to continuous development and quality in the cosmetics industry.
This initiative expanded the application possibilities and treatments for cosmetic studios and aesthetic practices, solidifying our position as a leading provider of high-quality cosmetic devices.
Expansion of Exhibitions
2018
OT Vision GmbH was founded in 2010 with the guiding principle "Success deserves quality". Our goal was to offer cosmetic studios high-quality cosmetic devices to achieve great results for their customers.
Under this motto, we began to sell hair removal lasers and other first-class devices directly in Switzerland and Italy. This direct approach allowed us to build a close relationship with our customers and better understand their needs.
This enabled us to make an important contribution to the further development and improvement of the cosmetics industry.
Protection of the Alix Lasers ® Brand
2023
In 2023, our brand "Alix Lasers ®" as well as all our advanced technologies and ideas, gained legal protection. We did this to ensure that our customers can always enjoy the originality and quality of our products.
Despite some challenges with product copies in the past, the Higher Regional Court of Berlin has taken measures to stop the copying studio, which represents a significant victory for the protection of our brand. We remain vigilant and will take all necessary steps to ensure that "Alix Lasers®" continues to be protected as a symbol of innovation and quality.
Our top priority is to maintain the trust and satisfaction of our customers by always offering them genuine products of the highest quality.
8 Wavelengths
2024
From February 15, 2024, we will be introducing the world's first 8-wavelength laser with no fewer than 13 different treatment options. This innovative technology is combined in a sleek and space-saving device that enables a wide range of applications and treatments in the cosmetics industry.
This groundbreaking development promises to redefine the standards in the aesthetics industry and open up new possibilities for cosmetic studios and aesthetic practices.
We look forward to introducing this pioneering innovation and redefining the boundaries of what is possible with laser treatments.
Artificial Intelligence
2025
After years of development and intensive research, we achieved the absolute breakthrough in beauty technology at the end of 2024. As the world's first company in the entire market, we will be presenting our revolutionary AI system, equipped with a unique hair detector, at Cosmetica in November 2024. This system enables a complete hair and skin analysis in just 16 seconds and automatically adjusts all treatment parameters - precisely and individually for each customer.
With this innovation, we are setting new standards and creating an efficiency and precision that was previously unthinkable in the industry.
Founding of Alix Medical ®
2026
Founding of Alix Medical
The founding of Alix Medical marked a new milestone in the development of innovative medical-aesthetic technologies. The company was established with the goal of developing, manufacturing, and supplying high-quality laser and medical technology “Made in Germany” in accordance with the requirements of the European Medical Device Regulation (MDR) and ISO 13485.
From the very beginning, the focus has been on quality, innovation, and patient safety. By combining state-of-the-art development processes, intelligent software solutions, and precision manufacturing technologies, Alix Medical aims to set new standards in aesthetic medical technology.
With a strong focus on research and development, the company creates high-performance systems that offer users the highest levels of efficiency, reliability, and treatment safety. At the same time, Alix Medical continuously invests in artificial intelligence, digital assistance systems, and smart service concepts to meet the growing demands of the international market.
The founding of Alix Medical thus lays the foundation for a new generation of medical-aesthetic technologies—developed in Germany, designed to meet the highest quality standards, and committed to sustainably combining innovation and precision.
ALIX SMART AI ®
2026
ALIX SMART AI – More Than Just a Laser
ALIX SMART AI is much more than just software—it’s an intelligent operating system for modern cosmetic and aesthetic businesses. Designed to automate workflows, save time, and make day-to-day practice operations more efficient.
Instead of just operating a laser, ALIX SMART AI guides you through the entire treatment process and handles numerous repetitive tasks. This allows you to focus on what really matters: your patients and clients.
Smart features include, among others:
24/7 Online Appointment Scheduling
Digital medical history and consent forms prior to treatment
AI-powered social media support featuring ideas, posts, and campaigns
Automatic Appointment Confirmations and Reminders
Customer and Treatment Management
Document and Image Management
Service and Maintenance Information
Reports and Intelligent Analyses for Your Business
Continuous AI support for daily tasks and organizational processes
ALIX SMART AI takes care of the time-consuming and repetitive tasks in your daily work. This allows you to reduce administrative overhead, avoid errors, and free up valuable time for your customers and for growing your business.
ALIX SMART AI isn't just an operating system—it's your digital assistant that works for you 24 hours a day.
ISO 13485 & EURO MDR CE
2026
Our BlueIce Goes European
The BlueIce marks the beginning of a new chapter for Alix Medical. We have initiated the certification processes in accordance with ISO 13485 and the European Medical Device Regulation (MDR) CE. At the same time, we are relocating the development, final assembly, and quality assurance of our system to Berlin-Schönefeld.
Going forward, our BlueIce will proudly bear the “Made in Germany” designation—a mark of the highest quality, precision, and reliability.
The German engineering tradition enjoys an excellent reputation worldwide. It stands for technical innovation, durable products, uncompromising quality standards, and manufacturing in which every detail counts. These values form the foundation of Alix Medical and shape the development of every single component of our system.
By manufacturing in Germany, we not only strengthen our quality control and delivery capabilities, but also lay the groundwork for fully documented, traceable production in accordance with the high standards of the European medical technology industry. Every step of the production process is carried out according to clearly defined procedures, state-of-the-art quality standards, and the goal of offering our customers a product that meets the highest international standards.
The BlueIce thus represents a new generation of medical-aesthetic laser technology—developed using German engineering expertise, manufactured in Berlin, and designed to meet European quality and safety standards.
Alix Medical – Made in Germany. Designed for the future.
Production and Administration
2026
Alix Lasers & Alix Medical Are Relocating
The move to our new production facility in Berlin-Schönefeld marks the beginning of a new chapter for Alix Lasers and Alix Medical. Here, state-of-the-art development, manufacturing, and training facilities are being created, where innovation, quality, and German engineering come together.
Production of the first BlueIce laser systems will begin in early December. Each system is assembled, tested, and manufactured in Germany to the highest quality standards— Made in Germany.
But we want to offer you more than just a product. We invite you to be part of the process of creating your own laser.
Visit our production facility in Berlin-Schönefeld and see firsthand how your BlueIce is manufactured. Watch our technicians as they assemble the product, learn about the individual components, and gain exclusive insights into development, manufacturing, and quality control.
This not only builds trust but also fosters a unique understanding of the technology you’ll be working with in the future. Before your laser is installed in your studio, you’ll have already seen how it’s made—step by step, with the utmost precision and in keeping with the true German tradition of craftsmanship and engineering.
Build your new BlueIce together with us.
Made in Germany. Developed in Berlin. Crafted to meet the highest standards.
And we're not stopping there!
At Alix Lasers®, we have never been satisfied with what we have achieved. Whether it was the introduction of our 3-wave or 8-wave lasers, the development of the unique "Silent Ice Cool" system for pain-free treatments or - as an absolute milestone - the integration of Artificial Intelligence into our devices: Our drive is and remains to offer you the best.
But even now, as the world's first company with AI-supported technology for laser treatments, we are far from reaching our goal. Our aim is to further perfect the technology so that your daily work is always easier and the results for your customers are even more impressive. We will not stop creating innovations that help you make your studio a place where quality and efficiency go hand in hand - for your success and the satisfaction of your customers.
